Marketing Audit Tool

Use the spreadsheet below to assess strengths and weaknesses in various areas of your company’s internet marketing program.

Instructions – Starting on the 1. Reputation tab, answer the questions on each worksheet. Enter the correct numeric value for each answer in the appropriate cell. When you’ve finished answering all the questions on tabs 1 – 5, go to the Scores tab to see your final ratings by category.

Suggestion – It may be easier for you if you download a copy of the spreadsheet to your computer and work on it there. If you have a relatively recent version of Excel on your computer that can open this file, you can do this. Just click on the small green Excel icon underneath the spreadsheet to download it to your computer.