How Positive Thinking Can Kill Your Business

By Steve Houston

You may remember Kenneth Lay, former chairman and CEO of Enron, the high-flying energy trading company that crashed and burned back in late 2001.

That epic meltdown caused billions of dollars of investors’ money to disappear literally overnight and threw thousands of employees out on the street. It led […]

How To Boost New Client Referral Rates For Your Business

by Steve Houston

Do you know how many referrals per client you averaged over the last 12 months?

This is a really important number to know, but if you’re like most business owners or marketing executives, you have no earthly idea what it is.

Referrals are the lifeblood of many companies, so simply […]

What Business Are You Really In?

by Steve Houston

This is an important question every business owner, principal, or marketing executive should ask themselves early in the game, and you should consider it carefully from two different perspectives before answering. The two correct answers – first from your client’s point of view, and then from your own perspective as […]